Osram concludes strategic partnership with beaconsmind for location-based services in brick-and-mortar retail

Solution offering supports the future of retail

Osram is collaborating with beaconsmind AG, the first iBeacon full-service provider based in Switzerland, to provide in-store retailers and fashion brands with an immediate end-to-end solution for integrating location-based services (LBS). The portfolio will be presented at the EuroShop trade fair from March 5 to 9, 2017.

Osram and beaconsmind are providing a glimpse into the future of retail: personalized direct marketing, detailed analyses and integration of sales channels are some of the topics occupying retailers, fashion brands and shopping malls in the digital age. This can now be achieved by all store-based retailers in their shop environment thanks to "Einstone Smart Retail". This new solution package combines the stable, low-maintenance and constantly powered beacon infrastructure from Osram with an app-based loyalty program, proximity marketing and intelligent customer analyses from software partner beaconsmind. The end-to-end solution can be integrated in the widest variety of POS and CRM systems. Offline and online data is thus integrated intelligently and made available to the retailer by means of a web dashboard.

Apart from gaining a comprehensive understanding of customer requirements, retailers are sure to be impressed with the ease of use: intuitive campaign management can be performed in real time using a web dashboard. Advertising messages, such as individualized offers or coupons, are displayed by means of a mobile app. As soon as the customer then reaches or is in the vicinity of a particular store, messages posted by the retailer pop up in the form of push notifications. Retailers are thus opening up a direct channel to the end customer and can extend their marketing campaigns digitally and precisely based on the location. 

"We are delighted to partner with Osram as our products complement each other perfectly and offer retail companies even more benefits straight away," says Max Weiland, Chief Executive Officer of beaconsmind AG. "We are convinced that a holistic understanding of customer requirements is the basis for an excellent customer experience. By integrating data from all sales channels – online, offline and mobile – we are creating transparency. Retailers can improve their product portfolios as a result and optimize their communication with the customer."

"The innovative interaction between retailers and consumers within the store through location-based services creates completely new business potential for individually addressing customers. Thanks to the collaboration with beaconsmind, we can now offer brick-and-mortar retailers a full service package based on a modular approach. Retailers can integrate our Einstone Smart Retail solution in their shop at any time – to suit the individual circumstances and regardless of whether the lighting concept is due to be replaced," says Dr. Christoph Peitz, Director Smart Positioning Solutions at Osram GmbH.

You can find out more about Osram Einstone at www.osram.com/einstone 

Visit Osram at the EuroShop trade fair in Dusseldorf, Germany, (Hall 09, Booth C59) and discover more about Einstone Smart Retail.